Claremont McKenna College recently celebrated its 75th anniversary and partnered with Jay Toffoli to create a suite of materials promoting the milestone. Projects included a custom identity system used to brand anniversary events and promotional materials; a detailed brand book showcasing the rationale for the specialty identity and guidelines for it’s use; a 75th Anniversary website featuring historical milestones, anecdotes, profiles, tributes, and alumna submitted memories. The year-long celebration culminated with a college-wide celebration which dovetailed into the final year of CMC’s ambitious capital campaign, The Campaign for CMC: Responsible Leadership.